Top Ways to Generate More Sales on Christmas Holidays and New Year
Christmas Holiday comprise of the biggest online selling days of the year. And, 2022 was no exception as it totalled out to be USD 24.2 billion in just 5 days.
2023 is going to be larger with them gaining fame with more businesses and customers globally. Retailers, whether big or small strive their hardest to get something from this buy pie. With so much competition, you should make efforts to increase your sales this Christmas and New Year Holidays.
Here are top ways which can help you generate more sales during Christmas and New year:
1. Create Hype
Just like any other season sale, Christams and New Year Holidays enjoy success because the participants use robust psychological triggers like scarcity and urgency to raise their sales.
One way to enhance the effect of scarcity and urgency is to create anticipation for your products before the weekend. You can create videos, draft content to enhance the curiosity levels for your products, hide the details of your product until the day the sale begins etc.
Creating hype helps make a great start for Holidays. If you have created an appealing and interesting campaign, then word of mouth referrals will certainly make it more viral and popular.
2. Focus on Pre-Orders
If you have the details of prospective clients or previous customers, then a smart way to boost your sales before the weekend even starts is to opt for a pre-order strategy.
A pre-order is when you list a product on your store which hasn’t been produced yet, but will be launched till New Year or Christmas holidays. With pre-order, the customer can make partial or full payment and book the product, before its availability.
A good pre-order strategy will create buzz for your products and generate momentum and demand for your product. It will also give you early funds for production.
3. Mobile Optimization
Major orders for holiday come from mobile devices. More and more people are opting to shop on the go. Thus, make sure you eCommerce website isn’t just optimized to handle whopping orders but also for browsing on mobile devices.
4. Craft a Discount Strategy
One should promote all their Holiday deals with a strategy discount plan. It encourages more and more buyers to collectively come to your store. You can bundle groups several products at a lower rate than they were when bought singularly.
You can also offer free gifts when people purchase products over a specific price or a heavy discount if the cart value surpasses a particular amount. Another strategy could be to motivate people to return to your store is to provide a discount rate on the second purchase they make before the end of the sale.
5. Use PPC and Shopping Feeds
If you haven’t used PPC or Shopping Feeds till now, consider using them! These advertising techniques prove to be a game changer and help you get higher visibility and larger traffic volumes. Paid advertisements are easy to set up and they generate quick traffic.
6. A/B Marketing Campaigns
Your online store is the biggest source of info to know the behaviour of the buyer. The more data you have, the higher the iteration frequency you can make to your store. This eventually helps in enhancing your sales, not just for the Christmas or New Year deals, but for the whole year.
Check out the different interactions of banners, paid advertising, landing pages, marketing mails etc. The data will help you in the optimization of your store for the upcoming sale.
7. Keep SEO in Mind
Make sure that your store or eCommerce site is updated with SEO regulations. SEO is necessary because it enhances your page ranking and visibility on search engine. Some of the things to keep a check on your site are: title tags, URL, met description headings etc. Also make your page keyword savvy. Remember SEO is an ongoing procedure. So, focus on it every time.
8. Have Landing Pages
Actually, you should run deals on almost everything you are offering, but it is important to run deals on branded items and categories. This helps you to get your shoppers shop for branded items on which they rely a lot.
A landing page of branded products make it simple for the shoppers to check out their shopping list conveniently which leads to a bulk purchase from one store. The traffic of the home page can be diverted to the product oriented landing pages through a popup.
9. Personalize Cross-Sells
With the help of the data which you have collected to track your buyers, make wise suggestions to them. Before the beginning of the Christmas, run surveys to find out the most popular product of your store and the combinations which are most frequently searched by the buyers.
Then find out the right marketing strategy to market your popular products to enhance your sales. And, when your customer chooses that specific item during the sale, the site will automatically make a relevant recommendation to them.
10. Test Front End as well as Back End
Once you are done with all the steps, make sure you pay a visit to your website as a shopper and find out if everything is working well or not, till the checkout page. The last thing you want to happen at the Christmas or New Year Holiday sale is malfunctioning of your site.
With these tips, hopefully, you can easily enhance your sales on Christmas or New Year Holiday They will help you with bonus sales without spending much on promotions and advertising. So, follow them and set up a good store and marketing strategy to attract more and more visitors to your store and boost up your sales.
If you need any professional help in implementing perfect Paid Marketing or SEO Strategies for your brand, Get in touch with us!!
We at One Design Technologies helping our clients around the globe in implementing right marketing strategies that help them grow their business on big sales events like Black Friday, Cyber Monday, Christmas, New Year and Boxing Day! Get a Free Quote Today!
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